Mission Statement
At Routine Kneads Wellness, our mission is to harness the power of holistic healing and nature’s remedies to improve lives—one body and spirit at a time. Born from a personal journey of overcoming physical adversity, we stand committed to offering therapeutic services and all-natural products that support the body’s innate ability to heal and thrive.
Our Story
In 2011, founder Austin McConnell faced a serious vehicle accident that led to the discovery of reversed cervical lordosis—a congenital condition resulting in chronic pain. Through multiple forms of therapy, Austin discovered the profound impact of massage on both physical and emotional well-being, igniting a passion for holistic care. This led to the creation of Routine Kneads Massage Therapy, where personalized treatments blend clinical skill and restorative touch to help clients relieve pain and rediscover balance.
Expanding Our Vision
Recognizing the growing demand for chemical-free wellness solutions, Austin joined forces with his wife, Willow Eagle—a certified holistic practitioner specializing in Reiki, Meditation, and Sound Therapy. Driven by her deep affinity for plant-based remedies, particularly those rooted in Appalachia’s rich botanical heritage, Willow leads the formulation and production of our handmade, organic products. Together, they launched Routine Kneads Wellness, an extension of the original mission that delivers holistic treatments and lifestyle solutions through natural oils, salves, and more.
Commitment to Holistic Living
At Routine Kneads Wellness, every product is crafted with purity, efficacy, and respect for the body’s natural rhythms. By combining nature’s wisdom with time-tested therapeutic practices, we provide innovative offerings that empower clients to take charge of their well-being—both at our practice and at home. Our vision is to foster an environment of healing and rejuvenation, guided by integrity, compassion, and an unwavering dedication to improving health and promoting a life well-lived.
Moving Forward Together
As we grow, our commitment remains the same: to bring the healing power of nature from our home to yours. We invite you to join us on this journey of holistic care, where each service, product, and moment spent with us reflects our shared promise to uplift the body, nurture the soul, and celebrate the transformative potential of true wellness.
Austin Harland McConnell
Founder
Austin, founder of Routine Kneads Wellness, Fealbetter LLC, and Routine Kneads Massage Therapy, is a dedicated massage therapist and entrepreneur passionate about promoting holistic wellness. Alongside his wife Willow, a certified holistic practitioner, Austin crafts high-quality, natural wellness products inspired by traditional remedies and the rich botanical heritage of the Appalachian region. Committed to enhancing health and well-being, Austin integrates the finest organic ingredients into his products, offering a sanctuary of recovery and rejuvenation for all.
Willow J. Eagle
Co-founder
Willow Eagle, co-founder of Routine Kneads Wellness and a certified holistic practitioner, brings her deep knowledge and passion for natural healing to the forefront of the business. With expertise in Reiki, Meditation, and Sound Therapy, Willow integrates traditional Appalachian remedies and holistic practices into the product line. As the product manager in charge of manufacturing and retail management, she ensures that every item is crafted with care, embodying the spirit of nature and the power of holistic wellness. Dedicated to nurturing both body and spirit, Willow’s leadership and insight are vital in creating a sanctuary of health and rejuvenation.”